About

Welcome to Branding With Intent, a 19 The Agency publication curated by Zaakir Abdus-Salaam. The mission of this platform is to be a comprehensive resource for anyone seeking to understand the purpose, scope, and value of branding.

As a partner at 19 The Agency, a branding and design firm, Zaakir recognizes the importance of comprehending branding on a conceptual level. Through this publication, he shares insights, case studies, and discoveries to explore branding in its broadest sense. His goal is to illustrate how branding operates conceptually beyond aesthetics and the realm of marketing.

The core belief is that approaching branding with intention will have a significant impact on driving the trust, engagement, and connections necessary to build a successful brand.

Whether you're an entrepreneur, a non-profit leader, a creative professional, or simply someone interested in branding's transformative potential, Branding With Intent invites you to learn how branding works and how to approach it with intention.