Let's Talk About Brand (conceptually) - Branding With Intent

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Let's Talk About Brand (conceptually)

A collection of 2 posts

Let's Talk About Brand (conceptually)

Brand Means Reputation

In keeping with simplicity, I prefer to define the concept of a brand using just one word: reputation. I find this definition inclusive, extending beyond the traditional business or corporate definitions that are pervasive online and everywhere else. To be clear, a brand is not "solely" a corporate

Let's Talk About Brand (conceptually)

Brand vs Branding

Let’s talk about brand and branding. They’re often used interchangeably, but I think that's a mistake. While they are connected, they are distinct. Here's how. What is a Brand? Think of a brand as your reputation—it’s the overarching impression you leave on